The Leading Multi-Platform Digital Media Company for Millennials and Gen Z in Indonesia
42 million monthly unique audience across all IDN Media operated channels
1 billion monthly content views across all IDN Media operated channels
Welcome to the New Age of Digital Media
When William and I founded this company back in 8th June 2014, we started with a goal – we wanted to bring positive impacts to Millennials and Gen Z through content. As Millennials and Gen Z enter the mobile space and consume content via social media, we saw a fundamental shift in the media landscape. Millennials rarely read newspapers or watch television. They spend most of their time online; using social media and messaging apps. These are the reasons why we created IDN Media. We want to build a media company for the future.
IDN Media was established with the vision to be the voice of Millennials and Gen Z. We want to make this world a better place through content. We currently operate 4 digital media: IDN Times, Popbela.com, Popmama.com, and Yummy; a creative digital agency: IDN Creative; an event agency: IDN Event; and a creator marketing agency: IDN Creator Network.
We strongly believe that mobile, multi-platform, and interactive content are the next (now) big things. Most of our readers access our content via mobile, and since our mobile traffic has grown rapidly in recent years, we have shifted our internal focus to be a mobile-first company. Besides mobile, multi-platform is the key for a media company. We can no longer rely on a single platform (website or apps) to attract readers. We cannot force them to go to our site or apps to enjoy our content. If they want to consume our content via Facebook or Instagram or other social media/messaging apps, let them be. We are the one who should make the adjustment; not them. We should create content on the platforms they prefer. We have to be everywhere. Not only online, but we also have to be present offline. This is why we create innovative and cutting-edge events for Millennials and Gen Z through IDN Event. Lastly, our content has to be interactive. We have to be able to engage our readers and make them actively interact with our content. It is not a 1-way street; it is a 2-way street. more
Winston & William