#RoadtoBeautyFest Asia 2020: We’re Having Our Judges Gathering

Amelia Rosary Dewi | 6 March 2020

Before the coming of BeautyFest Asia (the biggest beauty exhibition and conference in Southeast Asia) on 3-5 April 2020 at the Kota Kasablanka, Jakarta―today, 6 March 2020, we’re having the presence of 19 judges, ranging from beauty experts, photographers, stylists, editors-in-chief, models, and MUA at The Hermitage, Jakarta.

This Judges Gathering involves a thorough assessment of 5 nominations which previously have been curated carefully by Popbela.com. The evaluation itself is based on 20 rating categories for both beauty products and figures. Those include Best Eyeshadow, Best Anti Aging Product, Best Eye Cream, Makeup Artist of the Year, Model of the Year, etc. The judges, such as Marlene Hariman, Ryan Ogilvy, Kae Pratiwi, Dinar Amanda, Kelly Tandiono, and all the rest, will select the winners through voting. 

Popbela.com will display the assessed products so that the judges can directly try them on and objectively give their words. The results, then, will be announced in the awarding night called “Popbela Beauty Awards” next 27 March 2020. This award is actually aimed to appreciate the beauty products and figures as they have the purpose to encourage and inspire women, especially the ones in Indonesia.

Any latest information about BeautyFest Asia 2020 can be accessed through its official Instagram account @beautyfest.asia or website www.beautyfestasia.popbela.com