Digital Marketing Specialist

Jobs Description

  • Manage a high volume of paid media budgets
  • Track, measure, optimize and report performance of paid ad campaigns
  • Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
  • Identify opportunities for efficiencies in process (i.e. automation, software, tools)
  • Develop keyword research, keyword lists, and keyword bucketing
  • Develop, analyze and optimize keyword ad copy and landing pages
  • Perform A/B testing with the intent of improving impression share, quality score and CPL
  • Monitor and assess competitor activity and keyword ranking performance
  • Collaborate with management team to develop strategies for at-risk accounts

Minimum Qualifications

  • ​​​​​​Min. 1-4 years experience in paid search at digital media/ digital marketing agency
  • Understanding of direct response and interactive marketing best practices
  • Ability to work both independently and in a team environment
  • Professional and personal integrity
  • Excellent verbal and written communication skills
  • Strategic thinker with strong analytical skills
  • Excellent copywriting and proofreading skills

Placeholder West Jakarta

Job Full time

Calendar April 28, 2021

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