Digital Marketing Specialist
Jobs Description
- Manage a high volume of paid media budgets
- Track, measure, optimize and report performance of paid ad campaigns
- Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting
- Identify opportunities for efficiencies in process (i.e. automation, software, tools)
- Develop keyword research, keyword lists, and keyword bucketing
- Develop, analyze and optimize keyword ad copy and landing pages
- Perform A/B testing with the intent of improving impression share, quality score and CPL
- Monitor and assess competitor activity and keyword ranking performance
- Collaborate with management team to develop strategies for at-risk accounts
Minimum Qualifications
- Min. 1-4 years experience in paid search at digital media/ digital marketing agency
- Understanding of direct response and interactive marketing best practices
- Ability to work both independently and in a team environment
- Professional and personal integrity
- Excellent verbal and written communication skills
- Strategic thinker with strong analytical skills
- Excellent copywriting and proofreading skills
