Digital Marketing Specialist (SEM)

Jobs Description

  • Manage a high volume of paid media budgets.
  • Track, measure, optimize and report performance of paid ad campaigns.
  • Provide subject matter expertise on paid media, web analytics, user experience and behavior, data analysis and reporting.
  • Identify opportunities for efficiencies in process (i.e. automation, software, tools).
  • Develop keyword research, keyword lists, and keyword bucketing.
  • Develop, analyze and optimize keyword ad copy and landing pages.
  • Perform A/B testing with the intent of improving impression share, quality score and CPL.
  • Monitor and assess competitor activity and keyword ranking performance.
  • Collaborate with management team to develop strategies for at-risk accounts.

Minimum Qualifications

  • ​​​​​​Min. 1-4 years experience in paid search at digital media/ digital marketing agency.
  • Understanding of direct response and interactive marketing best practices.
  • Ability to work both independently and in a team environment.
  • Professional and personal integrity.
  • Excellent verbal and written communication skills.
  • Strategic thinker with strong analytical skills.
  • Excellent copywriting and proofreading skills.

Placeholder South Jakarta

Job Full time

Calendar May 07, 2021

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