IDN Media Launched Popmama.com, a Parenting Guide for Millennial Mama
19 Feb 18 | 07:00
To strengthen its commitment to become The Voice of Millennials and Gen Z in Indonesia, IDN Media launched Popmama.com, a digital media about parenting guide for Millennial Mama in Indonesia.
Information about parenting on Popmama.com are divided into 5 categories: Pregnancy, Baby, Kid, Big Kid, and Life, and has been made accessible on Popmama.com. Under the leadership of newly-hired Editor-in-Chief Sandra Ratnasari, Popmama.com is expected to follow the success of other IDN Media's portals (IDN Times, Popbela.com and Yummy), and become the largest and the most reliable parenting media for Millennial Mama in Indonesia.
Winston Utomo, Chief Executive Officer of IDN Media, said, "We are so excited and thrilled about the launch of Popmama.com. We hope that Popmama.com can become a platform which young families, especially Millennial Mama, can learn, share, and exchange ideas about their experiences of being a mama. Our vision is for Millennial Mama in Indonesia to raise their children well; thus, the children can grow to contribute and to bring positive impacts for Indonesia.”
Sandra Ratnasari, Editor-in-Chief of Popmama.com, said: "The huge need of Millennial Mama in searching for accurate and reliable information about parenting encourages the emergence of Popmama.com. Not only presenting content about pregnancy, but Popmama.com also provides educational content for Millennial Mama from Baby, Kid, Big Kid, and Life. Millennial Mama now can look for relevant information about parenting guide on Popmama.com.”
Prior joining IDN Media as the Editor-in-Chief of Popmama.com, Sandra served as Editorin-Chief at Pregnancy Magazine, MRA Media and Editor-in-Chief of Mother & Baby Magazine, MRA Media from 2008 to 2017. Sandra was also a journalist and Editor of Warta Kota for 10 years from 1999 to 2008.