Popmama.com is officially the #1 parenting media in Indonesia (based on the latest comscore ranking). Popmama.com (an IDN Media company) provides parenting information and guide for millennial mama in Indonesia. Since its launch on 18 February 2018, Popmama.com has grown to become the leading source of reference for many millennial mama in Indonesia.
Popmama.com envisions to become ‘The Parenting Guide for Millennial Mama’. We believe that accurate and relevant parenting information is an important part of the parenting journey. Based on Popmama.com’s internal survey with mothers aged 25-34, 88% of them answer that internet or digital media is the best source for parenting information. Based on these data, Popmama.com strives to create content that fulfills the needs of millennial mama and the family. From marriage, pregnancy, baby, kids, to parenting lifestyle.
Besides relevant content, Popmama.com acknowledges that a strong support system is crucial for parents. That’s why we create Popmama Arisan, a monthly event for our readers (or as we called them Popmama.com Community). We invite experts to share knowledge about parenting and to address issues in parenting journey. It is also an opportunity where our readers can get connected with each other and exchange ideas and experience, while also feel like having a second home.
Sandra Ratnasari, Editor-in-Chief, Popmama.com - “This achievement is only the beginning for Popmama.com. Our journey to become the ‘parenting guide for millennial mama’ is still a work-in-progress. We want Popmama.com to positively impact society by educating and informing all millennial mama in Indonesia; thus, they can raise their kids better and Indonesia will have a brighter future. Thank you to our teams, readers, clients, and partners. Hopefully we can always give the best.”