Popbela.com is a fashion, beauty, and lifestyle digital media company for Millennial and Gen Z women in Indonesia with more than 10-million monthly active users. Launched in 2016, Popbela.com is now #1st female media in Indonesia according to Comscore for its unique visitors. Popbela.com strives to deliver high quality and worth-sharing content to its audience right where they are, utilizing its massive and interconnected multi-platform channels
As a platform that wants to empower all women in Indonesia, specifically, Popbela.com believes in 8 pillars: gender equality, anti- sexual harassment, anti-bullying, anti stereotyping, unity in different races and ethnicities, unity in different religions, unity in different worldviews, and redefining beauty.
Popbela.com’s official campaign is #FutureIsFemale with its signature event called BeautyFest Asiaーthe biggest beauty festival and conference in Indonesia.