idntimes is a parenting media for Millennial Mama in Indonesia with over 8-million monthly active users every month. It envisions the parenting guide for all Millennial Mamas in Indonesia as it includes high-quality content from pregnancy, baby, kids, and big kids. was launched in 2018 and now has become the #1st parenting media in Indonesia according to Comscore for its unique visitors.

Having its official tagline Parenting Guide for Millennial Mama, also anually holds a signature event named Popmama Parenting Academyーan event for millennial parents, especially Millennial Mamas, where they can find the correct and accurate parental knowledge.