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The leading multi-platform digital media covering beauty, fashion and lifestyle for Millennials and Gen Z women in Indonesia.

The leading multi-platform digital media covering beauty, fashion and lifestyle for Millennials and Gen Z women in Indonesia.

Our Audience

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4%

2%

9%

1%

5%

<1%

2%

15%

4%

2%

33%

1%

21%

Monthly Active User (MAU)

13,000,000+

Popbela.com Website

Age (years old)

38%

18-24

35%

25-34

27%

35+

Gender

Female

69%

Male

31%

Socio Economic Status

Source | Google Analytics

2,000,000+

Monthly content shares and engagement across all Popbela.com's operating channels

468,000+

Instagram Followers

1,600,000+

TikTok Followers

90%

Of Our Audience Are Below 35 Years old 

Signature Event

BeautyFest Asia

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BeautyFest Asia by Popbela.com is the largest beauty festival and exhibition in Southeast Asia, where we connect influential beauty experts, beauty creators, beauty brands, and beauty enthusiasts.

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