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The leading multi-platform digital media covering beauty, fashion and lifestyle for Millennials and Gen Z women in Indonesia.

The leading multi-platform digital media covering beauty, fashion and lifestyle for Millennials and Gen Z women in Indonesia.

Our Audience

IDN Media

4%

2%

9%

1%

5%

<1%

2%

15%

4%

2%

33%

1%

21%

Monthly Active User (MAU)

13,000,000+

Popbela.com Website

Age (years old)

38%

18-24

35%

25-34

27%

35+

Gender

Female

69%

Male

31%

Socio Economic Status

Source | Google Analytics

IDN Media

2,000,000+

Monthly content shares and engagement across all Popbela.com's operating channels

IDN Media

468,000+

Instagram Followers

IDN Media

1,600,000+

TikTok Followers

IDN Media

90%

Of Our Audience Are Below 35 Years old 

Signature Event

BeautyFest Asia

IDN Media

BeautyFest Asia by Popbela.com is the largest beauty festival and exhibition in Southeast Asia, where we connect influential beauty experts, beauty creators, beauty brands, and beauty enthusiasts.

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