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Popmama.com is the leading multi-platform digital media covering motherhood journey, from pregnancy until K-12 for Millennial Mama in Indonesia.

Popmama.com is the leading multi-platform digital media covering motherhood journey, from pregnancy until K-12 for Millennial Mama in Indonesia.

Our Audience

IDN Media

4%

2%

9%

2%

7%

<1%

2%

18%

9%

2%

34%

18%

Monthly Active Users

11,000,000+

Age (years old)

33%

18-24

37%

25-34

30%

35+

Gender

Female

Male

65%

35%

Socio Economic Status

Source | Google Firebase,  Google Analytics, Facebook Analytics, Instagram Insights,  and Internal Analytics

IDN Media

2,400+

Whatsapp Group Members

IDN Media
IDN Media

390,000+

Instagram Followers

1,700,000+

TikTok Followers

IDN Media
IDN Media

219,000+

Facebook Followers

250,000+

WebCom Group Members

Signature Event

Popmama.com Parenting Academy

IDN Media

Popmama.com Parenting Academy is a one-stop learning and entertainment event for Millennial families in Indonesia. This event is held to provide information needed by Millennial families about the world of parenting as well as to share experiences of being a parent. With a multi-stakeholder approach, this event involves performers from various backgrounds in the parenting world.

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