Ramadan 2021, Yummy Distributed 500 Iftar Meals through #1Resep1NasiBungkus
13 May 21 | 16:00
To maintain IDN Media's consistency in giving #PositiveImpact to society, through the #1Resep1NasiBungkus program initiated by Yummy, IDN Media invited Yummy App users to do some good by uploading their recipe creations. Every single recipe uploaded equaled one iftar meal which would later be given to public transport drivers, ride-hailing drivers, scavengers, garbage collectors, sweepers, and other informal workers.
Last 2020, the #1Resep1NasiBungkus program had become one of the winners in the "The Best Cause-Related Marketing" category announced by Mix Magazine, in its October 2020 edition. The program winning this category was considered successful to manage a charity that also involved their consumers.
As of May 2, 2021, people started to submit more and more recipes. The recipes were then curated before finally getting published on Yummy App, through the #1Resep1NasiBungkus program. A total of 500 recipes were donated in the form of 500 packs of iftar meals for those who were still struggling to make a living amid the COVID-19 pandemic. The distribution was carried out on Monday, May 6, 2021, in Southern Jakarta.
Zefanya Deby, Head of Communications IDN Media - “We have been implementing this #1Resep1NasiBungkus program since last Ramadan back in 2020. Keeping this up, IDN Media, through the #1Resep1NasiBungkus program initiated by Yummy, distributed 500 iftar meals. It’s an appreciation for those who are still striving to make a living for their families amid the COVID-19 pandemic. Let’s be a blessing for others."