FORTUNE® Indonesia Officially Launches its First Edition

Amelia Rosary Dewi | 25 August 2021

FORTUNE Indonesia officially launches its first edition today. Established in New York back in 1929, FORTUNE is the world's leading business media brand comprising magazine, digital platform, and conference series. Since its founding, FORTUNE has maintained its commitment to editorial excellence and reporting on business in a clear, fair, and unbiased manner.

The inaugural edition of FORTUNE Indonesia is built around the theme of "game changers". FORTUNE Indonesia reveals the untold story of the mega-merger between Gojek and Tokopedia, the two biggest technology unicorns in Indonesia, to create GoTo. The first edition of FORTUNE Indonesia also covers many interesting and inspiring stories, including Bank Central Asia (BCA)’s growth in the pandemic, the strategy of Unilever to increase its market share, the rising of digital banking, the emergence of 5G technology, the importance of venture capital, and many more.

Reaching a higher concentration of business leaders, including decision-makers, entrepreneurs, executives, and aspiring professionals, FORTUNE Indonesia covers all business categories including the markets, economy, tech, sharia, and more. FORTUNE in Indonesia will be integrated into IDN Media’s comprehensive digital ecosystem. Leveraging IDN Media’s user base, distribution network, and technology stack, FORTUNE Indonesia will be dedicated to helping its audience succeed in business through unrivaled access, profound discernment, and best-in-class storytelling.

FORTUNE Indonesia also creates local versions of prominent FORTUNE rankings, including FORTUNE 500, FORTUNE 40 Under 40, 100 Best Companies to Work For, and more.

Winston Utomo, CEO of IDN Media: “Founded in New York in 1929 in the midst of the “Great Depression”, FORTUNE always stands as a symbol of hope for a better tomorrow. Today is a historic day for FORTUNE, as we officially launched FORTUNE in Indonesia.

In line with IDN Media's vision to democratize information, launching FORTUNE is one of the concrete manifestations of our vision, especially in providing access to the best quality of business journalism, sharing stories with a wider audience, as well as bringing positive impacts for the country we all love. We believe FORTUNE Indonesia can become a compass to navigate the journey for all business leaders in Indonesia.”

Hendra Soeprajitno, Editor-in-Chief FORTUNE Indonesia: “In the midst of the rapid flow of information exchange, FORTUNE Indonesia is committed to upholding the principles of storytelling and in-depth reporting. Spurred on by a positive, optimistic spirit, it presents content and stories from different perspectives. In spite of the fact that business is a world full of challenges, FORTUNE Indonesia believes that there must be courage to tackle all the obstacles. We can't just go with the flow, because we are the game changer. FORTUNE Indonesia is the game changer.”