The Leading Multi-Platform Media Company for Millennials and Gen Z in Indonesia
50 million monthly unique audience across all IDN Media owned properties
Welcome to the New Age of Digital Media
When William and I founded IDN Media on 8th June 2014, we started with a vision: to democratize access to accurate, balanced, useful, and positive information and ultimately, to become the voice of Millennials and Gen Z in Indonesia and to bring positive impacts on the society.
IDN Media currently operates 4 digital media: IDN Times, Popbela.com, Popmama.com, and Yummy; a creative digital agency: IDN Creative; an event agency: IDN Event; and a creator marketing agency: IDN Creator Network.
We strongly believe that mobile, multi-platform, and interactive content are the next (now) big things. Most of our readers access our content via mobile, and since our mobile traffic has grown very rapidly in recent years, we have shifted our internal focus, including our editorial and technology, to be a mobile-first company. Besides mobile, multi-platform is the new era. We can no longer rely on a single platform (website or app) to attract readers. We have to keep adapting and creating content on the platforms they prefer. We have to be everywhere. Not only online, but we also have to be present offline. This is why we create innovative and cutting-edge events for Millennials and Gen Z through IDN Event. Lastly, we have to be interactive by engaging our readers and making them actively interact with our content. It is no longer a 1-way street, but a 2-way street. more
Winston Utomo & William Utomo